Science Museum signage
Our relationship with the Science Museum began with a major signage project for the Wellcome Wing at the end of the nineties. The wing is a huge, dark, cathedral-like space, dominated by a blue glass wall at its far end. Our signage took its cues from airports, with huge, hanging, internally-lit lightboxes.
The nuts and bolts of the signage scheme were delivered by an expansive system of more than one hundred signs: shown above is one of the floor directories which echoed the shape of the building in order to help visitors self-orientate. On the ground floor the large blue signs act as entrance points for key zones such as the cafΓ©.
About a decade later, we were tasked with looking at the Science Museum's identity and brand, which culminated in a new typographic mark for the museum, a clear graphic style and typographic approach.
From the outset of the new identity, we were keen to show that it could translate from a two-dimensional design into three, and one of the earliest opportunities was this ‘sponsor wall' at the museum's entrance. Because the logo is essentially a stencilled design, we can cut it out of relief panels in this way.
In order to preserve the careful hierarchy ofΒ the relative sizes of sponsors (and amounts donated) we derived a system of metal squares that seemed at first sight to be random, but allows the rankings to be understood.
In the second phase of the roll-out, we’ve been working on signage and graphics for the museum’s revamped shop.
These images show how the consistent typographic approach applies across entrance signage, pay point and key attractor walls.
Wall mounted metal signs remind visitors that purchases help the museum…
…even if all they buy is a button badge.
This is an immense three-storey banner designed to time with the new brand's launch, echoing the style of an external advertising campaign.
Here the new launch scheme is applied again to banners and a back-lit welcome wall.
At the exits we can say goodbye (whilst quietly asking for a donation).
Outside the museum, the current frontage consists of a series of window spaces - these we filled with tall typographic and photographic banners.
Above, the design approach is applied to those ever important ‘free' banners and more permanent signage.
Here, the new identity shows its flexibility etched onto doors. If you’d like to read more about the identity design itself, please go here.