Whilst its true that our ‘home’ territory might be cultural, charity and blue-chip projects, that doesn’t mean that we can’t do projects in other areas, such as the leisure sector.
Whilst we understand the commercial needs for footfall, bums on seats and sold tickets, we’re determined to do quality work in this sector and thus far this has been borne out.
With our recent work in Cardiff for St David’s, we had to supply a bilingual solution that lifted an old shopping centre out of the doldrums and lived up to it’s radically altered new state.
Our work in Blackpool for the Pleasure Beach proves that, even with 7 million visitors a year, you can introduce a new graphic style that should serve them well in their second century of development. And for Somerset House our annual task is to balance the client, the building and a major sponsor, whilst still producing an elegant (and effective) result.