When a start-up company of architects called us about the identity for their new company, we were a little surprised. As a rule architects steer clear of overly noticeable identities.
But with a great name, we were convinced that Unit Architects could have something genuinely different within their market. Soon it became clear that we could design a mark that directly reflected their name and their interests in modular design schemes by using a grid of six by six units.
In addition we supplied the client with an array of images and illustrations for use within documents, some exploring the use of 45ΒΊ angles, as shown here. If you follow this link, you’ll see the identity applied out onto their current website as well.