johnson banks Logos Not-for-profit

  • Shelter

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    The famous homelessness charity had changed what it did, but no-one had realised. They were now concentrating on the bad housing that wrecks lives, hence the pitched roof on their 'h'. Go here to find out more.

  • Disasters Emergency Committee (DEC)

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    The Disasters Emergency Committee (DEC)’s new brand identity. Read more about the project here

  • Anthony Nolan

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    Anthony Nolan is a charity that stores the blood tissue data of thousands of people. If a person's tissue matches, there's a chance they could take part in a life-saving procedure, so the identity concentrates on 'matching' letters to each other.

  • Save the Children

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    We've been working for years with Save the Children to clarify their communication messages. Part of the current campaign is this 'woodblock' version of their symbol. Go here to read more about the project.

  • Christian Aid

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    Christian Aid's symbol intentionally makes a whole lot more of 'aid' than 'christian', and uses a shape loosely based on their famous envelopes. There's more to read here.

  • Every One

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    Every One is a global Save the Children initiative that is running throughout most of the charity's 28 offices worldwide. Its aim is to do something about the chronic levels of child mortality around the world, where millions of children still don't live to see their fifth birthday. There's more here.

  • Living Paintings

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    Living Paintings is a charity that produces sculptural versions of art for the blind and partially sighted. You can see the sculptures themselves in this section here.

  • Swanswell

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    Swanswell seemed like a terrible name for a drug and alcohol rehabilitation service, until we realised that the 'well' at the end of their name could be very useful. Read more.

  • Artfund

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    The Art Fund is a membership organisation that uses its members' fees to help keep art in the country. Its target market is art lovers, hence the heart.

  • Unbound

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    This is a philanthropic organisation based in London and Hawaii. We found it difficult to symbolise their work (in self-determination) so we took the words they used to describe what they did, to illustrate what they did.

  • Angel

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    Angel is a drug advisory service in North London. We didn't want to go overboard with their almost too perfect name – so just a few feathers on the lower case 'g' seemed about right.

A few years ago, after we’d designed new identities for Shelter and Christian Aid and were in the midst of major communications projects for Save the Children,we wondered if we were almost doing too much in this sector?

But now, we’re beginning to see that clients value that kind of experience, and every charity we work for is dramatically different from the last. Over the last decade we’ve dealt with everything from bad housing to alcoholism, from child mortality to bone marrow donations. Every project takes us up a new learning curve, but that’s part of the challenge.