Once, perhaps, you could get away with a static identity that sat in the corner of an ad, brochure or exhibition stand.
But it’s become paramount that identities and brands have a moving, animated aspect, whether for use on screen, on the web or just to liven up the drudgery of powerpoint hell.
Luckily, for at least a decade we’ve been working on moving manifestations of our larger projects. Here’s a selection of our best so far.