This early animation project back in 2004 supplied an early lesson in the power of moving image.
Gaining client approval for this mark was difficult - they took some persuading that the skyline idea containing 44 separate icons should be adopted. We designed brochures, we showed websites, we showed a myriad of applications.
But it wasn't until we showed them this idea, only a month before launch, that the penny finally dropped. They realised they could have an animating city behind them as they pitched their wares around the world.