Our work for the Pew Center for Arts & Heritage in Philadelphia (shown in detail here) is a good example of us designing an early brochure in a brand’s new style. Having introduced a highly unusual new graphic identity, we were very happy to explore how the ideas could translate into printed form.
This brochure for the Fellowships arm of the organisation is ram-punched in the shape of the initiatives logo, resulting in a truly original shape when the piece opens out.
This is another example of printed work acting as support to a new scheme – we tried to make early applications of the new Ravensbourne identity reflect the aims of the new scheme, so these prospectuses are all trimmed with an angled edge to fit with the angles inherent in the project.
Sometimes a printed project is designed to play a key strategic role. As the V&A struggled a little to explain a proposed extension to the museum in the nineties, we were asked to design a ‘brochure'. But summing up the radical design in two dimensions proved disappointing, so we designed a brochure in three instead.
More recently for the V&A, we've been designing innovative celebrity maps that let you track the personal choices of famous visitors within the museum .
Here's Paul Smith's map opened out - a dramatic map fold that we've adapted slightly to create the illusion of the insides being on the outside.
You can read more about this project here.
For some clients, we've been producing printed items over a long period of time. We've worked on two significant changes of emphasis for the Art Fund in the last decade, and ever-present has been our work on their Art Quarterly magazine and Annual Review.
When the opportunity (and budget) allows, we're interested in new ideas and techniques to involve the reader. This brochure for the Daiwa Anglo-Japanese foundation on their first 100 scholars features a zero punched throughout the document in a subtle hint to the Japanese flag.
For these two different Design Council reports, we used unusual, bespoke plastic sleeves to carry the information in different ways.
This report, also for the Design Council, featured two different sized brochures interleaved to create the impression of two different communication messages.
Sometimes we can't resist a nice book project. We've designed a whole series of these ‘Design UK' books - each one featuring an unusual cover. This gardening book featured grass effect paper (naturally).
These V&A books on surrealism used die-cut dust-jackets containing the key icons of mouths and eyes.
We even got the opportunity once to design the cover of a book much prized by creatives - the D&AD annual. Given that the scheme's famous prize is a yellow pencil, we thought it would be apt to make the book seem like a padded yellow rubber pencil case, complete with enclosing zip.
In the time before the internet ruled all, one of our early breakthrough projects was for the Yellow Pages, which we redesigned completely, including a series of ‘yellow' covers.
Even with our more recent focus on brand and identity, we can take some of our book and brochure design ideas and use them to make things communicate a little better. This brand book for BT deliberately asked a series of questions on the outside, compelling you to turn the page and discover the answers for yourself.