Dear World… Yours, Cambridge: the posters

Following on from the core idea and the launch elements, this is the third post in a series looking at the elements of our new campaign for Cambridge University.

One of the key elements of the Dear World.. Yours, Cambridge campaign is a vast set of guerilla posters that we have designed to populate the railings throughout the city. We’ve had a lot of enquiries about these, so here’s a post looking at some of the key designs from the set.

The idea originated as we explored the verbal ‘territory’ of the letter idea, and versions of the Darwin and Newton posters (above and below) appeared in our earliest design presentations. We were trying to find a way to talk about Cambridge’s enormous list of achievements, their impact on the world and potential impact on its future, without falling back into cliché.

We gradually started to design and write more and more, mining Cambridge’s ancient discoveries and notable alumni. We started to explore a three-colour palette of blue, white and black, and a rigid design template of one weight, of one typeface, and the letter-shaped graphic device.

We then moved on to more recent, 20th century breakthroughs.


We also experimented with ‘pairs’ of posters: the following two were dedicated to a famous discussion between Bertrand Russell and Ludwig Wittgenstein about the presence (or not) of a hippopotamus in the lecture theatre.

Here they are, hanging together.

Some things came as a surprise – the rules of football?

The first webcam?

You try doing a poster on the discovery of neurons. Tricky.

Some of them became quite a challenge to summarise. Rutherford, for example, changed his mind about the precise name for protons, obviously.

Paul Dirac was a long way ahead of his time when he effectively predicted antimatter in the 1920′s.

And we couldn’t resist at least one poster about the three-fifths of Monty Python who went to Cambridge.

We also made sure we did a few about work in progress…

…such as Professor Richard Friend’s work on artificial photosynthesis…

There are more, (42 and counting) but perhaps that’s enough for one day. Here are just a few of them in situ.


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